How to start a retail business by planning ahead
>> Tuesday, June 9, 2009
Before you
even think about becoming a multiunit chain's vendor, you need to make sure you
can build a reasonable profit margin into your product's wholesale price. Plan
for a manufacture cost that's one-fifth the retail price--or less. Then build
the cost of packaging, commissions, marketing and distribution into the
wholesale cost of your product. Check the retailer's guidelines for other fees
as well that you'll have to build into the cost of your product.
A discount
retailer will trim profit margins to the bone to squeeze those famed low prices
out of products--but there are some advantages for vendors willing to go lean.
In the case of Wal-Mart, for example, there's the sheer power of numbers that
goes along with exposure to the world's largest market. If a widget
costs $1 dollar to make, and the retail price is $4, and the product wholesales
to boutiques at $2, a big box retailer may only offer the manufacturer
$1.25--just 25 cents over the cost to make it. Getting production and delivery
running smoothly isn't only essential to customer relations, but to your
business's bottom line as well. Some retail contracts will specify fees that
penalize vendors for not getting the merchandise to them exactly on time.>If you want to learn some Power Principles of
Maximizing Your Business Success for FREE,
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